Streaming services owned by media companies - among them ESPN+, Peacock and Paramount+ are also poised to stream exclusive games in coming years.ĭirecTV is a much different entity from the one that initially fostered Sunday Ticket. Streaming is a storyline in those deals, with Amazon’s Prime Video set to start exclusive carriage of Thursday Night Football in September. The Sunday Ticket offering is separate from the set of NFL rights packages that saw renewals totaling about $110 billion last year. It remains a possibility that DirecTV, which has shrunk in size but is still the largest satellite TV service with more than 14 million subscribers.

Goodell had indicated as far back as 2019 that the league would look to streaming for Sunday Ticket, though possibly as a complement to DirecTV, much as games have been simulcast on linear TV and streaming in recent years. The commissioner’s stance is not exactly new.

Linear carriage “has worked very well,” Goodell continued, “but we really believe that these new platforms give us the ability to innovate beyond where we are today for our customers and especially younger demos.” 'NFL Draft: The Pick Is In' Docuseries Renewed For Season 2 At Roku

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